Land Rover Defender: Build Your Own Adventure

Jaguar Land Rover, an automotive brand, launched a direct mail pack to prospects in the UK that featured stickers and fold-out landscapes to promote the customisable features of its New Defender car.

Campaign details

Agency: Edit and Spark44 Client: Jaguar Land Rover Campaign Name: Land Rover Defender - 'Build Your Own Adventure'

With two body designs, six trim levels, seven exterior colours and 119 individual accessories, New Defender was the most customisable Land Rover ever.

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