LAMDA

Juan Carlos Aguado, Monica Casabayo, Lluis Martinez-Ribes and Nuria Agell

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value.

Customer relationship management
Spain
Behavioural research

LAMDA

An intelligent classification tool to forecast customer loyalty

Nuria Agell ESADE, Universitat Ramon Llull, Spain.Lluís Martínez–Ribes ESADE, Universitat Ramon Llull, Spain.Mònica CasabayóESADE, Universitat Ramon Llull, Spain....

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