Lady's Choice: The Gift of Social Commerce

Maan Bernardino-Dominguez

Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using FB Live to break e-commerce records.

Campaign details

Brand: Lady's Choice Brand owner: Unilever Lead agency: Ogilvy Philippines Inc. Contributing agencies: Mindshare Philippines, Jumper Market: Philippines Industries: Sauces, seasonings, condiments Media channels:Events & experiential, Livestre Up to 500k

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