La Grande Guignolée des medias

La grande guignolée des medias (Media’s Big Food Drive), the Quebec media charity food drive, increased donations by demonstrating that poverty can hit unexpectedly at any moment.

Campaign details

Agency: Tam-Tam\TBWA Advertiser: La Grande Guignolée Category: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 – December 2016 (24 months) Start of Advertising/Communication Effort: November 2015 November – December 2014 Quebec $0 – $50,000