Kraft: You do you

Packaged pasta product, Kraft Dinner, reversed its declining fortunes with its You Do You campaign, re-affirming its place in Canadian pop culture.

Campaign details

Brand: Kraft Brand owner: Kraft Heinz Company Entrant company: Rethink, Toronto Media: Starcom, Toronto PR: The Colony Project, Toronto Market: Canada Sector: Convenience, readymade Media channels:Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, influencers 3 - 5 million

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