KP Nuts: Rebrand

KP Nuts, the peanut snack producer, turned around a decline in relevance with a narrative-changing redesign that delivered increases in sales, market share, and RRP.

Executive Summary

KP Nuts has been an iconic brand in the UK since 1953 when it was first launched as the nation's first salted peanut. It has remained true to its original high standards of quality and taste and achieved national distribution and a place...

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