Koodo Shock-Free Data

Koodo, the Canadian telecommunications company, increased its number of customers by showing sympathy with millennials’ fears of high bills.

Campaign details

Agency: Camp Jefferson Advertiser: Koodo Category: Launch of New Product/Service

Section I — Case Parameters

Business Results Period (Consecutive Months): August 1, 2016 – June 30, 2017 Start of Advertising/Communication Effort: August 4, 2016 August 1, 2015 – June 30, 2016 Canada $4 – $5 million