Kiwi - A shining example of communication success
Annelie Strydom, Margaret Larkins, Mike Mina and Daryl Bennewith
This case study spans some 36 years since the launch of Kiwi shoe polish in South Africa in 1968, covering a period of consistent and focused campaigns which have grown both market share and sales figures.
| Agency: TBWA\Hunt\Lascaris\Johannesburg (South Africa) | Authors: Annelie Strydom, Margaret Larkins, Mike Mina and Daryl Bennewith |
Kiwi Shoe Polish
A Shining Example of Communication Success
INTRODUCTION
The Kiwi case history spans some 36 years since its launch...
