KitKat: Give Technology a Break

KitKat, a chocolate brand, launched a campaign in the MENA region to reinforce its tagline Have a Break, Have a KitKat among millennials and Gen Z.

Campaign details

Brand: KitKat Brand owner: Nestlé Entrant company: Publicis Middle East, Dubai Market: Middle East & Africa Sector: Confectionery Media channels: Online video, Search marketing, Television Budget: 1 - 3 million

Executive summary

"How can data help KitKat re-enforce its tagline "Have a Break, have a KitKat" amongst Millennials and Gen Z?".

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