Kia Carens: Growing up can be fun

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.

Kia Carens: Growing up can be fun

Campaign details

Client: Kia Motors EuropeBrand: Kia CarensAgency: Innocean Worldwide EuropeCategory: AutomotiveCountry: Germany

The loudest voice in motoring, Jeremy Clarkson, has on more than one occasion said that "people...