KFC: How KFC's #1 fan charmed millions

Hajar Yusof

KFC the fast food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

Campaign details

Brand: KFC Brand owner: QSR Stores Sdn Bhd Lead agency: Reprise Contributing agency: Universal McCann Market: Malaysia Industries: Restaurants & takeaways Media channels: Sales promotion, Social media, Word of mouth, influencers Budget:500k - 1

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