KFC Australia: Michelin Impossible

Fast-food chain, KFC, shifted perceptions around its food quality with a bold quest to gain a Michelin Star for one of its restaurants in Australia.

Campaign details

Brand: KFC Australia Brand owner: Yum! Brands Entrant company: Ogilvy Sydney Idea creation: Ogilvy Australia, Sydney Media: MediaCom, Sydney PR: Ogilvy Australia, Sydney Market: Australia Sector: Restaurants & takeaways Media channels:Public rela Up to 500k

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