KFC Australia: Did someone say KFC? News layer

Fast-food chain, KFC, devised a new marketing model to drive both short-term sales and long-term brand success in Australia.

Campaign details

Brand: KFC Australia Brand owner: Yum! Brands Entrant company: Ogilvy Sydney Idea creation: Ogilvy Australia, Sydney Media: MediaCom, Sydney Market: Australia Sector: Restaurants & takeaways Media channels:Online video, Social media, Television Over 20 million

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