KFC: Always IN Fast food brand, KFC, dominated social platform rankings and grew market share in Spain by behaving like a Twitter native. 1 - Influential Idea 2 - Behaviour Breakthrough 4 - Brand Builder Restaurants & takeaways Spain Campaign detailsBrand: KFCBrand owner: Yum! BrandsEntrant company: PS21, MadridMarket: SpainSector: Restaurants & takeawaysMedia channels: Social mediaBudget: No budgetCampaign videoCreative assetsRead the full case study here...
