Karma Group: Karma Club

Karma Group, a luxury travel and lifestyle brand, increased global awareness of its brand by inviting people to join a private members travel club with exclusive benefits.

Introduction and Market Background

Karma Group is a privately owned company operating 29 luxury resorts across 4 continents. Chairman and Founder John Spence, Ernst & Young Entrepreneur of the Year 2010, set out to create a new type of travel offering, appealing to those looking f