Kahlua: Transitioning kahlúa to consumer-led growth

Kahlúa, a coffee liqueur brand, launched an in-depth query to grow market share and brand equity in key locations by targeting a new audience globally.

Summary

Kahlúa's objective was to grow market share and brand equity in key locations by targeting a new target audience. The task required us to push the boundaries in research and data analysis to identify and then define this new target audience to build