Johnson's Baby: HCPs' and parents' educational omnichannel model

Johnson's Baby, a baby care brand, launched a campaign in Colombia, Mexico and Panama to reach new parents and health care providers online.

Campaign details

Brand: Johnson's Baby Brand owner: Johnson & Johnson Entrant company: UM Colombia, Bogota Market: Colombia, Mexico, Panama Sector: Baby care Media channels: Email marketing, Livestreaming, Online video, Social media, Word of mouth, influencers Up to 500k

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