Johnnie Walker Houses

This case study describes how Diageo established Scotch whisky as part of a sophisticated and luxurious lifestyle in China by creating an embassy for whisky culture: The Johnnie Walker House.

Luxury alcoholic drinks
Spirits & liquors
Greater China

Johnnie Walker Houses

Campaign details

Category name: Beverages Agency: LOVE Advertiser: Diageo

Executive summary

With the whisky category in China in decline and Johnnie Walker seen as a mass brand, LOVE were invited to create a luxury brand experience space for Johnnie Walker in Shanghai that would be a befitting statement of intent by the world’s bigges

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