Exploring sharing behaviors across social media platforms
Chang-Dae Ham, Joonghwa Lee, Jameson L. Hayes and Young Han Bae
Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem.
Introduction
In January 2018, the number of active social media users reached 3.2 billion worldwide—a 13% year-over-year increase from 2017 (Chaffey, 2018). Social media refers any web-based service that allows users to articulate a network of connections...
