WARC subscribers can read
Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context
The objective of this article is to show the effects of the use of Free Association Technique on the excitation of brand emotions and functional associations across a Western and an East Asian culture as well as to identify and test underlying mechanisms.
Marketing decisions made easy
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.