Jeep: Champion of Adventure at the Winter X Games

Car brand Jeep refreshed its sponsorship of the Winter X Games in Aspen, Colorado, through an immersive experience that increased leads for its Wrangler vehicles.

Campaign details

Brand: Jeep Brand owner: Fiat Chrysler Automotive Agency: Inspira Marketing Group Market: United States

Challenge and business objectives

For 15 years, Jeep had served as a presenting sponsor of the Winter X Games, but its on-site experience had become all too familiar to fans. Looking for change, Jeep sought to reinvent the experience and connect with the X Games consumer who lives li

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