Out-of-home (OOH) advertising brands JCDeaux UK, Clear Channel and Posterscope joined forces in cross-industry collaboration to carry out their study Moments of Truth and proved the effectiveness of using contextually relevant messaging in digital OOH advertising (DOOH).
Summary
A landmark three-stage collaborative research study proving the effectiveness of using contextually relevant messaging in Digital Out-of-Home advertising (DOOH).
The challenge was to educate the marketing industry on how to maximise DOOH performance,...
