Vodafone Egypt: How to make small seem big

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.

Vodafone Egypt: How to make small seem big

JWT Cairo

Summary: How to make small seem big Fakka from Vodafone Egypt

Egypt is a poor country where the telecom category is highly competitive and driven by price via promotions targeting prepaid users (90% of the population). Vodafone's challenge was to compete on value, not just price. Vodafone wanted to introduce Mi

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