Time versus pause manipulation in communications directed to the young adult population: does it matter?

In verbal, one-way marketing communication, e.g., radio advertising, the only cues that the target customer has are voice related.

Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?

Carol Murphey MegeheeUniversity of South AlabamaKathryn Dobie North Carolina AT&T State UniversityJames Grant American University of Sharjah

Verbal...

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