The relationship between Fake News and advertising: brand management in the era of programmatic advertising and prolific falsehood

This article examines the relationship between fake news and advertising, and the impact it may have on brands.
Mills, Pitt, and Lord Ferguson

This article was originally published in the Journal of Advertising Research and features in the May edition of Admap: Data ethics.

INTRODUCTION

We all likely have heard at least a few of these “stories.” Hillary Clinton ran an underground child-trafficking ring out of a Washington, D.C., pizza restaurant. Bottles of Corona beer were tainted with urine. Pope Fran