WARC subscribers can read

The relationship between competitive pricing and direct-to-consumer advertising: How to manage DTC advertising of Rx drugs in an integrated marketing mix strategy

The oligopolistic nature of the U.S. pharmaceutical industry presents its members with a unique opportunity to leverage the interaction between competitive pricing strategy and promotion strategy.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands