WARC subscribers can read
The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memory
Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content.
WARC helps you to plan, create and deliver more effective marketing
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
-
Prove your case and back-up your idea
Tell me more -
Get expert guidance on strategic challenges
Find out more -
Tackle current and emerging marketing themes
Show me how
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
