The emergence of IMC: a theoretical perspective

Within a short period of just over a decade, IMC has swept around the world and become the accepted norm of businesses and apparently the agencies that service their needs.

The Emergence Of IMC: A Theoretical Perspective

Philip J. Kitchen University of HullJoanne Brignell, Tao Li and Graham Spickett Jones Hull University Business School  

Sometimes, in a specific disciplinary area, it is useful to pause and take stock of...

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