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Quantifying the advertising-creativity assessments of consumers versus advertising professionals: Does it matter whom you ask?
Research has shown the importance of advertising professionals' creativity assessments in achieving desired consumer responses.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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