Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle

This article explores how changes in advertising content can lead to different perceptions of a media vehicle.

Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle

Sara Rosengren and Micael Dahlén

Stockholm School of Economics

Management slant

  • Although most media are filled with advertising, research on the influence of advertising content on media is limited.