How Event Sponsors Are Really Identified: A (Baseball) Field Analysis

Event sponsors often do not receive proper credit for their efforts. This issue was examined in a field study involving over 300 baseball fans attending minor league games during the summer season.

How Event Sponsors Are Really Identified: A (Baseball) Field Analysis

Gita Venkataramani JoharColumbia UniversityMichel Tuan PhamColumbia UniversityKirk L. WakefieldBaylor University
Event sponsorship continues to attract ever-increasing levels of interest...
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