E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy

This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.
Phua

MANAGEMENT SLANT

  • E-cigarette users who were in user-created groups had significantly more negative health-related outcomes than those who saw advertisements or followed brand pages.
  • Exposure to three types of e-cigarette marketing had a...