Comment on 'American media and the smoking-related behaviors of Asian adolescents'

In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal relationship between exposure to cigarette advertising (as well as promotional items and American movies) and the smoking-related behaviors of Hong Kong adolescents.

Comment On 'American Media And The Smoking-Related Behaviors Of Asian Adolescents'

Charles R. Taylor and P. Greg Bonner Villanova University

In 'American Media and the Smoking-related Behaviors of Asian Adolescents,' which appeared in the Journal of...

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