Choosing imagery in advertising healthy food to children: Are cartoons the most effective visual strategy?

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.
Lagomarsino and Suggs

MANAGEMENT SLANT

  • Children’s preference for cartoon images of healthy-food items, as compared with other visualizations, does not translate into their consumption intentions.
  • When marketing healthy foods to children, it may be more effective to use photos of healthy foods rather than cartoons or other animations.

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