Agency Creativity: Teams and Performance—A Conceptual Model Links Agency Teams’ Knowledge Utilization, Agency Creativity, and Performance

Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns.

Agency Creativity: Teams and Performance – A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance

Jacqueline Lynch

University of Westminster

Douglas C. West

King's College London

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