Jameson Irish Whiskey: SPDTO (St. Patrick's Day Time Off)

Susannah Frank, Jenna Marrone, Devon Ngai

Jameson, the Irish whisky brand, developed a multi-week, culturally relevant campaign in the US.

Campaign details

Brand: Jameson Irish WhiskeyBrand owner: Pernod Ricard & Irish DistillersLead agency: Weber Shandwick, United Entertainment Group WorldwideContributing agency: Wavemaker, access2insight, DEBRAINCountry: United StatesIndustries:Spirits &...

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