Jaguar Land Rover: Land Rover Defender – 'Just Add Water. And Mud. And Ruts. And Rocks…'

Land Rover, an automobile brand, encouraged consumers to attend a Land Rover experience day in the UK.

Campaign details

Agency: Edit and Spark44 Client: Jaguar Land Rover Campaign Name: Land Rover Defender - 'Just Add Water. And Mud. And Ruts. And Rocks...'

When the manufacture of Land Rover Discovery (LR4) ceased in 2016 some customers were left alienated by its replacement.