It’s time to talk: The role of a virtual assistant and AI in retail healthcare

Litthya Burgin, Jeff Haselum

Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.

Introduction

Artificial Intelligence (AI) in market research: is it a new trend, overrated or a game changer? In recent years, every conference paper, every industry magazine and every business podcast has communicated the same message: AI is the next

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