ITC Aashirvaad Atta: Gettting rice devotees to fall in love with wheat flour

Aashirvaad, a kitchen ingredients brand, launched a campaign in India to convince consumers in southern India to try more flour-based dishes.

Campaign details

Brand: ITC Aashirvaad AttaBrand owner: ITC Aashirvaad AttaEntrant company: McCann New DelhiIdea creation: McCann New Delhi / ITC, BangaloreMedia: Wavemaker, BangalorePR: Madison Public Relations, BangaloreMarket: AsiaSector:Sauces, seasonings,...