| Agency: Target Marketing & Communications Inc. |
Irving 'World of Taste' Coffee
Advertiser: Irving Oil Ltd. Awards: Off to a Good Start - Silver
EXECUTIVE SUMMARY
Results Period for the Case: The 6 months from November 02 through April 03....
Irving World of Taste Coffee Launch
Irving Mainway, which runs convenience stores at petrol stations in Canada, faced a big challenge. It had to convince consumers who buy coffee at specialist coffee shops, that they could get a better brew at their local petrol station.
