The 'Big Coin': Dramatising Big Savings At Morrisons

In recent years, all major supermarkets have sought to use their advertising to promote the quality of their offering, with value and prices as a secondary underpinning to this strategy.
Agency: Poulter PartnersAuthors: Chris Blythe
Agency: Poulter Partners  

 

Area Awards 1999

 

The 'Big Coin'

 

Dramatising big savings at Morrisons

 

 

SYNOPSIS

In recent years, all major supermarkets have sought to use their...

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