Taking Heineken 0.0 to the parts other beers cannot reach

Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.

Campaign details

Brand: Heineken 0.0Advertiser: HeinekenEntrants: Heineken, Publicis Italy, and Starcom NLPrincipal authors: Ed Booty, Publicis Groupe; James Moore, Publicis Italy; Javier Galindo Jimenez and Els Dijkhuizen, Heineken 

Summary

This is...