Stoptober: a radical new way to get England to quit smoking

This case study shows how Public Health England, an agency for the Department of Health, created a marketing manufactured health intervention campaign to dramatically increase quitting attempts at smoking.

Stoptober: a radical new way to get England to quit smoking

Principal authors: Jo Arden, 23red; Pete Buckley, MEC London; Nick Hirst, adam&eveDDB, formerly Dare; Dr Nigel Shardlow, Sandtable; Matthew Walmsley, Public Health England
Contributing authors: Gemma Cass, TNS BRMB; Annie Hau, Sandtable

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