Sport England: This Girl Can - Giving judgement the finger (& inspiring millions of women to get active)

Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising.

Campaign details

Brand: Sport EnglandAdvertiser: Sport EnglandAgency: FCB Inferno

Summary

Objective

In 2014, 1.79 million fewer women than men were exercising regularly and the gap was growing. Sport England wanted to reduce this gender gap by 'getting...