Sport England: This Girl Can - Giving judgement the finger (& inspiring millions of women to get active)

Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising.

Campaign details

Brand: Sport England Advertiser: Sport England Agency: FCB Inferno



In 2014, 1.79 million fewer women than men were exercising regularly and the gap was growing. Sport England wanted to reduce this gender gap by 'getting more women 14–40 years into sport, and keeping them playing'.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands