Sony BRAVIA LCD TV - Balls: Making the BRAVIA brand famous through effective social network media

This 2005-06 campaign to launch the Sony Bravia LCD TV set out to target digital influencers, who would then in turn influence more mainstream consumers.
Agency: OMD TonicAuthors: Fred Whitton and Leo Ryan

Sony BRAVIA LCD TV – Balls: Making the BRAVIA brand famous through effective social network media

EXECUTIVE SUMMARY

There is an ongoing increase in media fragmentation amongst media literate audiences...

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