Manchester IMAX - Maximum impact on Manchester

This paper tells the story of how an integrated communications campaign turned around the fortune of what was a failing IMAX theatre into one that is forecast to beat its business objectives a year early.
Agency: BDH\TBWA and Mediaedge:cia Authors: Nicole ten Thij, Christine Flanagan, Karen Wilkins and Rebecca Ashley

ManchesterIMAX

Maximum impact on Manchester

BACKGROUND

The Printworks

The late 1990s saw the development of The Printworks. Built in the old ...

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