Making small successful: small budgets; big effects

This article looks at how brands can make a big success, while having a small budget, and what lessons can be learned from successful brands in this area.

The IPA Effectiveness Awards have long provided succour and inspiration for any advertiser with a small budget.

There are case histories in every competition that demonstrate the disproportionate returns 'the little guy' can achieve if (s)he marshals resources wisely and executes with imagination.

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