Kevin the Carrot 2016 and 2017: How Aldi UK won Christmas with the help of a humble carrot

Aldi, a value supermarket chain, developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at Christmas in both 2016 and 2017.

Campaign details

Brand: AldiAdvertiser: Aldi UKAgency: McCann Manchester

Introduction: Why you should read this paper

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy...