How Lidl grew a lot

Lidl, a value supermarket, showed that increased advertising spending correlates with an increase in sales via its four-year UK #LidlSurprises campaign.

Campaign details

Brand: LidlAdvertiser: LidlAgency: TBWA\London; Starcom

Summary

Shoppers were sceptical about Lidl's value model, assuming that cheaper meant worse. To address this perception and increase household penetration, Lidl adopted a more mass-reach...